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商品編號： 9-306-037 出版日期： 2005/12/08 作者姓名： Austin, James E.;Quinn, James 商品類別： General management 商品規格： 18p 再版日期： 2007/01/18 地域： Vermont 產業： Food industry 個案年度： 2001 - 2004
商品敘述：
In the months after Ben & Jerry''s was acquired by Unilever, Ben & Jerry''s head social mission faces challenges and opportunities unique in the company''s history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer preferences; how to preserve the company''s tradition of speaking out on public issues; and how to maintain the company''s distinctive brand image. Also, depicts an innovative corporate governance model with an external board comprising former Ben & Jerry''s executives to advise the new CEO on managing the company''s distinctive brand and values.
涵蓋領域：
Mission statements;Mergers and acquisitions;Innovation;Corporate social responsibility;Morale;Product launches;Brand management
相關資料：
Case Teaching Note, (5-309-051), 7p, by James E. Austin
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